Your Info – a Funnel or a Website

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Kris Hutchinson. 

So today we’re going to look at funnels and websites and which one you need.

First, what’s the difference between a funnel and a website? 

Well, a funnel is basically just a webpage that leads your customer on a journey.

They fill out some information, maybe their name and their email address, they click a button and it takes them to the next page.

And then the next page that shows them a little bit more, maybe it’s an offer to a product and they can submit their credit card information to you to make the purchase.

And then they go onto the next page and you can either sell them something else or maybe collect some more information from them.

So a funnel, basically, people come in and, some people will go to the next page, a few more may go to the page, following that and a few more coming that. So it just kind of makes this V-shape as we’re going along.

So that’s a funnel. 

Now all of the funnel exists entirely on the web so it is a web page and it does go on a website technically.

But when we talk about a website, that’s more of maybe an informational site is what most of you are probably thinking of.

And this is where it’s, you know, meeting the team and about us. 

You know, these are common links that you’ll see on a website.

So the question is, do you need a website or do you need a funnel? 

I feel that every business can benefit from a funnel since it’s just a controlled way to track your customer’s journey and their experience.

It’s a lot easier to test and to actually look at where people might be getting hung up on the stages of the funnel.

You can optimize each stage independently to get better results at the end of your funnel and versus having a website.

Now, most companies, they may not need one, but I feel that it’s definitely good to have it as long as it’s well done and the site works.

I don’t think it’s going to hurt you at all. 

And I know one of the things that I do, especially if I’m not familiar with your brand or your company, is I’m going to look up your website to find out more about you.

So it’s good to have that information available and out there on the web. 

So they are two different things.

A website is going to be more informational, and that’s where you could actually host all of your links, your email addresses, your contact information, things like that versus your funnel, where there are very few links.

Actually, there should be none at all, except maybe to link terms and conditions and a privacy policy, things like that are shown on a funnel, it is very focused. 

There is only one action that the user can do on that page before it takes them to the next page and then that page should only have one action that they can do, right? 

It’s very focused and it’s very market-driven and it’s all to lead them to the next part, the next stage of the funnel versus your website, which is going to be more informational, more about you, the problems that you solve, the things that you can do for your company and for your customer.

So that’s everything I’ve got for today, and we’ll see you next time on The Money Wheel.