Quick and Painless
Hello, my friend and future millionaire.
Welcome to this episode of The Money Wheel.
My name is Don Shade.
In the last few episodes we got into coaching customers.
In the last episode I got into the questionnaire that you want to use when you’re finding out information about your customer.
Now let’s turn the tables for just a minute.
I want you to look at this from your customer’s point of view.
The last thing that anybody wants to do is fill out a bunch of stuff, just to be able to buy your product or to be able to talk to you.
You want to make this as quick and painless as possible, but we want it as accurate as we can get it.
So let’s look at the first question where we asked them, ‘did you ever take any kind of training like this?’.
What we’re looking for is: do they have any experience?
So the way we handle that, when it says, ‘did you ever take any kind of training?’.
Make it so they can just click on a yes or no.
The next second part to that question is, ‘what were your results?’.
This should be multiple choice.
The first answer you want to have there is: I rocked it; that means they were excited about it, they’re looking for more training.
The next part of the multiple choice is, ‘I was a little confused’.
The next thing on the choices, ‘I wasn’t satisfied with the results’; that means they may get a refund or would get a refund if they had it to do over again.
You need to have that last one in there, because that tells you if this person likes to complain or it could just mean that they don’t feel that this person’s training was a good match for them.
If they feel that way about that person, odds are good that they’re going to feel the same way about you.
So let’s move on to the next question: Do you have a spouse or a business partner, or are you building this business alone?
That’s going to be multiple choice.
Again, that’s going to tell you if there is more than one income here.
The question after that, ‘what do you feel your skill set is?’.
Key that in on the type of business that we’re building or the course that we’re building, whatever it is that you’re doing, and set it up as a 1 to 10 scale.
What I like to ask people on a scale of 1 to 10: how do you feel that your computer skills are when it comes to whatever it is that I want to know?
Finally, the last question, where I mention: “If I were to offer you a chance to work with me directly, or to work with my team, or perhaps maybe we even step in and build it all for you… how would you feel about that?”.
Let it be a multiple choice option again.
That way it’s fast, easy, and they can get on a call or do whatever it is they need to do to get to the next step.
You don’t want to waste a lot of time having them fill out a bunch of stuff, because they’re not going to do it.
If they can go down and just pick out a few multiple choice items, they’re going to be excited about it, and they’re going to want to move forward to the next step.
So, that’s looking at the questions from your customer’s point of view.
That’s how to make it quick and painless.
That’s everything I have for this episode of The Money Wheel.