Email Marketing – The Myth

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Andrea Koput. 

Today, my fabulous marketers, I am here to bust the number one email marketing myths.

Some of you are brand new to marketing. 

Some are brand new to entrepreneurism.

Some of you are polished vets of entrepreneurism and email marketing.

But you are all here to hone your skills. 

I am here today to tell you about the number one myth in marketing.

As everyone in email marketing knows, there’s a whole lot of people and a whole lot of rules. 

Well, this might come as a shock, but I am a bit of a rule-breaker myself.

I see a rule and it looks far too black and white to me. 

I’m going to prove that that rule can be busted. 

As you get into email marketing, you’re going to have people say, all messages must be sent from Monday and Friday, 7:00 AM to 8:00 AM in your said time zone.

So that’s what people do.

And what happens to your click-through rate? Your conversions are going to be the highest Monday through Friday, 7:00 AM to 8:00 AM.

And why is that?: Well, the reason you’re getting such a high click through rate at that time is because that’s when you sent the message.

It makes sense. 

If you send a message at an 8:00 AM high, as click-through rates are going to be, when you send that message, people aren’t farming through their emails all day long, something pops in, they open it; they take action. 

A very low amount of people farm through their emails, see something later on, and take action on it a that time.

So the myth that are proving wrong is that you have to send emails bright and early in the morning, in order for them to convert. 

This is a hundred percent false.

Yes, one group of people are your early morning people. 

Those are the people with that subject line that act at that time. 

Send a message at 8:00 AM, your 8:00 AM people will act on it and your 2:00 PM people will not. 

That means you don’t have one list, you have many lists.

You have a huge group of emails that you’re messaging and a portion are AM people.

Now send that exact same message with an edited subject line the next day at 2 in the afternoon, those are the after lunch people and the people that didn’t act in the morning; they didn’t click on the message. 

If they’re 2:00 PM people, it doesn’t matter when you send the message. 

What matters is that you leverage all your leaves.

If they’re 8:00 AM people, they’ll act. 

And if they’re 2:00 PM people, they’ll act. 

If given the opportunity, do not be afraid to message people multiple times. 

Take your message, send it at 8AM.

Have another message? You send it to this other group at a different time. 

This is leveraging the work you did.

Whenever I write an email, I don’t send it once, I send it three times. 

I send it to everyone in the morning.

Then I send it the next day to everyone who didn’t click on it. 

The third time, I always change my subject line, thereby leveraging all leads.

There are no cut and dry rules, test everything. 

And that’s your takeaway: test everything, because you don’t know what’s going to work for your message and your list. 

Your message and your list has never been created before, that’s why we test things. 

Remember that there is always more than one way to do things.

That’s everything I have for this episode of The Money Wheel.