Copying Results

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Kris Hutchinson.

Tony Robin said, I’ve got this quote written down, and I want to make sure I get it right, “If you want to be successful, find someone who has achieved the results that you want and copy what they do and you’ll achieve the same results”.

And that really applies, especially in marketing. 

If you’re new to online marketing, you do not need to blaze your own path and go through these unknown regions by yourself.

You can find what somebody else is doing and take those very same concepts and use it for yourself. 

Now, when you’re copying their ads or their funnel and things like that, it’s important not to copy it word for word.

You need to put your own spin on it. 

We’re not here to plagiarize anything, but you can look at the concepts that they’re using.

What is the structure of their funnel? 

What is the message in their ads? 

Are those things that you can also use?

So how do you find those? – Facebook. 

They make it really easy, because each Facebook page now has a section called page transparency.

If you’re on your desktop, if you pull up the page that you want on the left hand side, if you scroll down, there’s a section called page transparency.

If you open up that section and look through there, there’s actually a set of their ads library, and this will show you every ad that they’re running on Facebook at the current time.

So what you can do is find someone who is in the same niche as you, maybe they have a very similar product, whether it’s a course or coaching, something like that, and they might be teaching on the same subject. 

So you could actually go to their Facebook page, pull up whatever ads they’re running right now, and take a look to see exactly what their messaging is.

What kind of videos are they using? 

What kind of images do they use? 

You can take your inspiration from there.

You can click on their landing page and then you can look at their entire funnel and see exactly how their funnel is structured.

What stories are they telling?

What details are they including? 

What kind of bonuses do they have to go along with their product? 

I found a really great tool called GoFullPage, it’s a Chrome extension. 

What it does is it allows you to take a screencap of the entire page instead of having to scroll down and just do it piece by piece.

It actually does it for you and creates one big document, and you can save it as a PDF or as an image and you can look at it later.

So while you’re going over there on their page, take a look at: what problems are they solving?

What messages are they using? 

Let’s look at their headlines and see what they’re using there. 

How’s the page structured with the stories that they’re telling and the journey; the narrative that they kind of walk them through?

That way you can use those ideas to build your own funnel and to make your own ads. 

That’s everything I’ve got for today on The Money Wheel.