And Now Add the Tracking

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Kris Hutchinson. 

So today I want to talk about running ads and what it’s going to take for you to get there.

Because with an online business, there’s no way you’re going to sell any products if you don’t tell people about it.

And what does that mean? That means running ads. So that should be your goal. 

Your first step is what is it going to take for you to be able to run your ads?

Whether it’s on Facebook, YouTube, or wherever you decide to advertise, the first thing you’re going to need is a completed landing page.

It doesn’t need to be perfect. 

We don’t want you to get caught up in making tiny little changes over a month at a time when none of it really matters.

We just want to make sure that it’s done, that it’s complete, that your message is there and that it works.

So once they’re on your landing page, what is it that they’re supposed to do? 

Is it an opt-in where they’re going to give you their email address to receive a free product?

Or are they actually going to buy something from you?

So does that payment button work?

Is your payment processor set up?

If it’s an opt-in, is your autoresponder set up so that way they can get put onto your list.

You need to test all these things to make sure that they’re working, make sure that they receive the emails that they’re supposed to receive within the next few minutes, whether it’s a receipt for whatever they purchased or whether it’s a welcome email or whatever it is.

So those are the first big things you need to make sure are working. 

Now, what else is there? 

You also want to have your tracking setup.

If you’re running Facebook ads, make sure your Facebook pixel is installed and is working properly. 

This is super important to have, especially at the beginning, because you need to make sure that you’re getting that data back to track customer behavior.

Because if you start running ads and say they don’t work, or maybe they don’t work as well, if you don’t have that data that the pixel provides, you’re not going to know what changes you need to make.

You know, the data from your pixel could tell you that yes, your landing page is working, but whatever the step after that is where customers are falling off.

So that’s going to give you key clues so you know where to focus and to make minor changes, to get better results.

So those are all the things that are off the ad platform that you need to make sure are working before you get started.

Then you need to decide once you’re ready to run ads, once all that stuff is good to go, you’ve tested it and everything is working properly.

Now we need to look at what copy are you going to use for your ad? 

What’s the call to action for your ad?

Is it to click here to join a list is to click here to get a free item is to click here, to buy.

Are you trying to get them on the phone to sell them, maybe something a little bit more expensive? 

Or it’s to set up an appointment, all those things you need to make sure you know exactly where you’re going with it.

And you want to map out your customer journey. 

So you’ve got your copy, you’ve got either a picture or a video for your ad, depending on where you are.

If you’re at Facebook you can use an image or you can use a video if you’re running on YouTube, obviously you’re going to need a video for that.

And the whole goal of this, if your goal is to just run ads, is to just get it done, make sure it’s good enough that everything is there and it’s going to work.

It doesn’t need to be perfect because here’s the thing… and this is the one thing that I had to learn the hard way… is I would create an ad and a landing page and everything else.

And I thought it was great and said, “you know what? I’m going to use this and I’m going to sell a thousand of these things on the first day.”

And I didn’t, well, why was it? 

Well because the market, your customers know more than you do. 

They know what they like, and they know what they need.

And it turned out that my message wasn’t accurate. 

So I spent all this time; I spent months tweaking the copy and fidgeting with the landing page for nothing because it didn’t work and I had to go back and redo it all. 

Once I got better feedback from my audience, telling me exactly what they needed and what their problems were.

So right now your goal is to just get it working. 

Once you get some data back from your pixel, then we can start making adjustments.

Maybe people are seeing it, but they’re not clicking it, so that tells me there’s something wrong with your ad. 

Maybe they’re clicking it, they’re going to your landing page, but they’re not buying. 

So now that’s telling me there’s something wrong with your landing page, right?

And all these things need to work in alignment with each other in order to get the best results that they can.

So I know I covered a lot of things today, and if you need help with any of this, please reach out to me, Kris, kris@moneywheelpodcast.com, or you can reach out to don@moneywheelpodcast.com as well.

That’s all I got for today.

We’ll see you next time on The Money Wheel.